Adela Mincea
Marketing tools that take your business and margins seriously
Calculators built around economic discipline, not industry averages. Every marketing tool here puts your gross margin in the picture so the answer reflects what your business can actually sustain — not what a generic benchmark says you should be doing. No signup, no spreadsheet, no 47-step funnel.
Marketing P&L Calculator
What marketing actually contributes after you pay for it.
Build a focused marketing profit and loss view in 60 seconds. Revenue → COGS → marketing costs → contribution. Surfaces what your accounting P&L hides.
Marketing Budget Calculator
How much should you spend on marketing?
Industry-benchmarked budget recommendation based on revenue, growth goal, and margin. Tells you if the recommended budget actually fits within your gross profit.
Break-Even ROAS Calculator
The minimum ROAS you need at any margin.
Enter gross margin and current ROAS. See whether your account is profitable, at break-even, or quietly losing money on every conversion.
Marketing ROI Calculator
Real return on marketing investment.
Different from ROAS. Includes tools and team costs, not just ad spend. Built for service and B2B businesses where marketing isn't only paid media.
CAC Payback Calculator
How long until a new customer pays for itself.
Calculates payback period from CAC, contribution per customer, and purchase cadence. The single most important number for SaaS and subscription businesses.
CAC Calculator
Customer acquisition cost, by channel.
Computes CAC from spend and customer count. Adds the comparison most miss: CAC against margin breakeven, not against arbitrary benchmarks.
Customer LTV Calculator
Lifetime value, the right way.
Calculates customer LTV with cohort retention and gross margin baked in. Most online LTV calculators inflate the number by ignoring churn and margin.
Marketing Audit Checklist (PDF)
The questions a marketing economist asks first.
A downloadable checklist covering structure, attribution, margin, and signal quality. The same questions that frame the paid audits.
New marketing tools ship roughly every two weeks. If there's one you wish existed, tell me what to build next.
Most marketing tools online miss the math that actually matters
Search "ROAS calculator" and you'll find dozens of marketing tools that compute the ratio. None of them ask about your gross margin. So the answer they give is technically correct and practically useless: a 4x ROAS at 22% margin is unprofitable; a 4x ROAS at 40% margin is comfortable. The number alone tells you nothing.
Same problem across the category. Marketing budget calculators ignore industry context. CAC calculators treat every customer as equal. LTV calculators inflate the number by ignoring churn. Every marketing tool you find online is technically a calculator and practically a vibes generator.
The marketing tools on this page bake margin, contribution, and break-even logic into every output. The math is the same math; the framing is what changes the answer from "here's a number" to "here's what this means for your business."
When you want this analysis run on your real numbers (rather than a hypothetical you punch into a calculator), the paid audits cover the full picture: CAC by channel against margin, attribution honesty, ROAS stability, and a verdict on whether the model holds before you scale it.
Want this analysis on your real numbers?
The calculators give you the framework. The paid audits ($499-$999) run the analysis on your actual account, with attribution checked, margin tested, and a fix roadmap delivered.