Adela Mincea
I help growing businesses make marketing profitable before making it bigger.
I validate margins, acquisition economics and pricing power first. Then I deploy paid media and AI to scale what is already economically sound.
Removing the roadblocks
to your growth
Bad strategy. Disconnected data. Campaigns without commercial logic.
These are the real roadblocks. They do not disappear with more budget.
Commercial logic first
Before campaigns or tactics, I define the economic structure connecting marketing to business outcomes. Growth only works when the foundation supports it.
Economics tied to revenue
Every recommendation must improve margin, cash flow, or payback period. If it does not move financial outcomes, it does not belong in the plan.
Patterns the platforms miss
AI-supported diagnostics surface structural inefficiencies that standard dashboards overlook. Not more data. Better interpretation.
Systems, not campaigns
Structured audits translate data into capital decisions. Clear diagnosis and prioritized action designed to strengthen the system, not just document performance.
Economics applied to modern marketing systems
Businesses are not short on data. They are short on interpretation tied to financial reality. That changes when marketing is evaluated through an economic lens.
Model-specific strategy
Your margins and cash structure define your strategy. Marketing and growth tactics are designed around that foundation, not in spite of it.
From data to decisions
I translate performance metrics into capital allocation choices—what to adjust, eliminate, or double down on. Execution becomes deliberate, not reactive.
Direct diagnosis
The analysis says what it says. If the offer is weak, it gets addressed. If acquisition costs are misaligned, they get exposed. Issues are surfaced early, before they compound financially.
Structured audits. Defined outcomes.
Economic model audit
Validate the commercial foundation before scaling capital. Evaluate pricing logic, contribution margin, acquisition costs, and growth assumptions to determine whether the model supports profitable scale.
- Commercial model review
- Unit economics analysis
- Acquisition cost versus margin evaluation
- Growth scenario stress testing
Performance system audit
Strengthen the acquisition and conversion system. Assess paid media structure and funnel performance to identify structural inefficiencies across traffic, messaging, and conversion.
- Google Ads audit
- Meta Ads audit
- Landing page audit
- Full funnel CRO audit
Market & customer intelligence
Refine positioning before refining spend. Understand demand signals, customer drivers, and perception gaps before adjusting messaging or scaling acquisition.
- Customer avatar package
- Sentiment analysis
- Competitive insight review
Across revenue structures and operating economics
Acquisition-driven models where contribution margin and CAC discipline determine sustainable scale.
Longer sales cycles, pipeline economics, payback horizon, and lifetime value management.
Lead generation models tied to operational capacity, local demand, and utilization rates.
Conversion architecture, pricing tiers, retention dynamics, and monetization logic.
Capital-intensive models with longer sales cycles and demand validation requirements.
Positioning-sensitive models where perception, pricing power, and brand equity drive margins.
How decisions turn into execution
A structured process that connects economics, strategy, and performance.
Applied experience across global markets
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Years in marketing
- 8+ years in paid media strategy and performance management.
- Client portfolios across the UK, United States, Canada, Europe, and Asia.
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Businesses engaged
- E-commerce, B2B, and multi-location revenue models.
- Diagnostic, advisory, and execution mandates.
$0M+
Marketing capital directed
- 7-figure annual budgets.
- Capital allocation aligned with margin and payback discipline.
Common questions
Delivery is typically within 3–10 business days, depending on scope. A confirmation and onboarding form are provided immediately after purchase.
Access depends on the audit selected. This may include Google Ads, Meta Ads, analytics platforms, or landing page URLs. Specific requirements are outlined in the onboarding form.
Refund terms are detailed on the Ruul payment page. For specific circumstances, you may contact us directly for clarification.
Ongoing advisory, automation, and paid media management services are available. Details are outlined on the Solutions page, or you may schedule a call to discuss requirements.
Clarify your commercial direction
If you are evaluating growth, restructuring performance, or questioning your acquisition economics, schedule a strategic conversation.