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Adela Mincea
Diagnostics

Commercial Diagnostics

Structured commercial evaluations designed to isolate the primary constraint limiting growth.

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The Framework

Three dimensions. One constraint at a time.

Diagnostics are structured across three commercial dimensions: economic foundation, performance execution, market and demand alignment. Each solution isolates a specific constraint within one of these dimensions.

Diagnostic Categories

Organized by commercial dimension.

Each pillar groups evaluations that address the same type of constraint. Choose the solution that matches where you need clarity.

Economic Foundation

Evaluations focused on pricing logic, contribution margin, and capital sustainability.

Economic Model Review

By Proposal

Evaluation of your commercial model and revenue logic

  • Revenue model analysis
  • Cost structure review
  • Scalability assessment
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Unit Economics Assessment

By Proposal

Deep dive into contribution margin and unit-level profitability

  • Contribution margin analysis
  • CAC and LTV alignment
  • Break-even and scaling thresholds
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Pricing & Margin Diagnostic

By Proposal

Pricing logic, discount discipline, and margin protection

  • Pricing structure review
  • Discount and promo impact
  • Margin improvement levers
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Performance Execution

Evaluations focused on traffic structure, funnel efficiency, and budget allocation.

Landing Page Audit

By Proposal

Conversion-focused review of a single landing environment to identify structural friction.

  • Conversion friction analysis
  • Value proposition clarity
  • CTA and hierarchy review
  • Mobile experience check
  • Prioritized recommendations
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Full Funnel CRO Audit

By Proposal

End-to-end evaluation of conversion pathways across multi-page funnels.

  • Funnel drop-off mapping
  • User journey review
  • Cross-page alignment
  • Conversion constraint analysis
  • Testing roadmap
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Market & Customer Alignment

Evaluations focused on demand clarity, positioning, and audience structure.

Customer Avatar Package

By Proposal

Structured development of actionable customer profiles using your data and behavioral signals.

  • Persona structure and segmentation
  • Pain point and motivation mapping
  • Jobs-to-be-done framework
  • Messaging implications
  • Channel alignment guidance
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Sentiment Analysis

By Proposal

Structured analysis of customer feedback to identify demand signals and friction drivers.

  • Sentiment classification
  • Theme and pattern identification
  • Positive and negative drivers
  • Competitive signal mapping
  • Strategic recommendations
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Messaging Alignment Review

By Proposal

Evaluation of positioning consistency across channels and touchpoints.

  • Channel messaging audit
  • Value proposition clarity review
  • Positioning coherence assessment
  • Alignment recommendations
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FREQUENTLY ASKED QUESTIONS

Clarifying common questions.

ANSWER

You may purchase multiple audits. For bundled or custom scope engagements, book a discovery call to define the structure.

ANSWER

Refund terms are outlined on the Ruul payment page. For specific situations, please get in touch directly.

ANSWER

Access requirements depend on the audit type. Typically this includes Google Ads access, landing page URLs, or relevant analytics. Full details are provided in the onboarding form after purchase.

ANSWER

Expedited delivery may be available depending on scope and availability. Please inquire via the contact form or during a discovery call.

ANSWER

Ongoing support is available through advisory, automation, or paid media management engagements. A discovery call can clarify the appropriate structure.

Need ongoing support?

If the audit identifies structural issues that require implementation, ongoing advisory, automation, or paid media management can be structured accordingly.

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