Adela Mincea
Something is blocking growth. Let's find out what.
Most marketing problems get diagnosed wrong. The ad spend increases. The structure changes. The results don't move. Because the constraint was somewhere else. Fixed-scope audits that find it.
You might be here because…
Each maps to one of the four diagnostic layers below. Start where the problem is.
Not all problems live in the same layer.
Pick the one that matches where clarity is missing. Each audit is fixed scope: defined deliverable, set timeline, no retainer.
If we don't surface at least 3 structural issues worth fixing, full refund.01 Who You're Talking To
Before you change your messaging or increase spend, you need to know who you're targeting, how you're perceived, and where your positioning is weak.
You're not sure where the problem actually lives — messaging, economics, ads, or conversion. Ten questions across four pillars. Each scored Red, Amber, or Green. One clear recommendation for where to start.
Nice to have
- Your website URL
- Which paid channels you're currently running
What's included
- Where your biggest constraint is
- How each area scores
- Which diagnostic to start with
Your messaging feels generic because you're not sure who you're talking to. After this, you'll have clear personas and messaging hooks that resonate with who actually buys.
Nice to have
- Google Analytics access
- Description of your best customer
- Top 3 sales objections
- Customer reviews or feedback
What's included
- Who your real buyers are
- What language to use to reach them
- Which channels to prioritize
Your copy is written in your words, not theirs — and you have feedback but no clear signal. After this, you'll have the exact language your buyers use and know what they value most, what causes friction, and what to fix first. Price scales with review volume: $597 for 100–500 reviews, $897+ for 500+.
Nice to have
- Multiple feedback sources (Google, Trustpilot, surveys, support tickets)
- Competitor reviews for benchmarking
- Historical data to track sentiment over time
What's included
- The words your buyers actually use
- What stops them from buying
- Where to use it
You're not sure why some clients choose competitors over you, or what those competitors are actually saying. After this, you'll know exactly where their messaging is weak and how to position yourself to win the comparison.
Nice to have
- Your current ads or campaigns
- Messaging you've already tried
What's included
- Where competitors are weak
- How to position against them
- Ads brief ready to run
Your message seems to shift by channel. After this, you'll know where it's inconsistent and how to align so every touchpoint reinforces the same story.
Nice to have
- Current ad copy or campaigns
- Brand guidelines or positioning document
- Copy you feel isn't working
What's included
- Where your message is inconsistent
- Which gaps are costing you
- What to fix across channels
02 Does the Model Hold
More budget won't fix a model that doesn't hold. These audits check whether your pricing, margins, and acquisition costs actually support profitable growth.
Your platform dashboards show strong returns on ad spend but margins aren't moving. After this, you'll know what your acquisition is actually costing you, whether the model can support scale, and where the economics break down.
Nice to have
- Google Ads and Meta Ads access
- Revenue and margin data
- Attribution setup (GA4, Triple Whale, etc.)
What's included
- What each customer actually costs you
- Which channels are profitable
- Whether the model can scale
You suspect your model has gaps but can't see them. After this, you'll know where revenue logic holds and where it breaks, so you can fix the right thing first. Scope and depth defined in a consultation before work begins.
Nice to have
- P&L or financial data
- Existing unit economics calculations
- Revenue breakdown by product or channel
What's included
- Where your revenue logic holds
- Where it breaks down
- What to fix first
You're scaling but margins aren't moving. After this, you'll know which levers actually move contribution margin and what to adjust before you scale further. Scope defined based on your business model and available data.
Nice to have
- Cost-per-customer and revenue-per-customer data by channel
- Cohort retention data
- P&L or contribution margin breakdown
What's included
- Which levers move contribution margin
- What to change before scaling
- Where the model breaks
Discounts feel like a leak but you're not sure where. After this, you'll know exactly how pricing and promos affect margin, and what to change to protect profitability. Structure and scope defined in a consultation.
Nice to have
- Discount and promo history
- Margin breakdown by product or category
- Competitor pricing for benchmarking
What's included
- How pricing affects your margin
- What discounts are actually costing you
- Which changes protect profitability
03 What Your Ads Are Doing
You're spending on paid media. These audits tell you whether the structure, targeting, and budget allocation are working, or where they're leaking.
You're spending but results are mixed. After this, you'll know where budget is leaking and what to restructure for measurable improvement.
Nice to have
- Google Analytics access
- Landing page URLs
- Conversion tracking setup details
What's included
- Where budget is wasted
- What's costing without converting
- What to fix first
Meta spend isn't delivering the returns you expected. After this, you'll know whether the issue is structure, creative, or both, and what to change first.
Nice to have
- Meta Pixel data
- Creative assets
- Landing page URLs
What's included
- Whether the issue is structure, creative, or both
- What's costing without converting
- What to change first
Your Shopping campaigns are running but not matching the right searches. After this, your product titles, descriptions, and categories will be structured for better placement and more qualified traffic.
Nice to have
- Google Ads account access
- Current suppressed product list
- Competitor feed examples
What's included
- Which products reach the wrong buyers
- What to rewrite and why
- Suppressed products recovered
You need video content but don't know how to structure it. After this, you'll have a shot-by-shot storyboard with script, visual direction, and platform specs — ready to hand to a videographer or production team.
Nice to have
- Brand guidelines
- Existing ad copy or creatives
- Competitor video examples
What's included
- A complete script ready to record
- Shot-by-shot visual direction
- Platform specs for production
04 Why They Don't Buy
Traffic that doesn't convert is wasted acquisition spend. These audits identify what's blocking conversion: on landing pages, across the funnel, and in how AI tools see your products.
FROM $299
You know the page isn't working, but not why. After this, you'll know exactly what's blocking conversions and what to fix first.
Nice to have
- Google Analytics access
- Heatmap or session recording data
- Current ad copy running to the page
You need a landing page but don't have time to write it from scratch. After this, you'll have a complete, conversion-focused page — structure, copy, and layout spec — ready to build or hand off to a developer.
Nice to have
- Brand guidelines
- Competitor landing pages
- Existing copy or messaging
What's included
- A complete page structure
- All copy ready to build
- Layout brief for your developer
Customers are searching with AI tools (Perplexity, ChatGPT Shopping, Google AI Overviews) but your products aren't showing up. After this, you'll know exactly what's blocking AI visibility and what to fix first.
Nice to have
- Google Ads account access
- Existing product feed
- Schema markup details
Traffic arrives but conversions don't. After this, you'll know where the funnel breaks and which fixes will move the needle most. Multi-page scope requires a consultation to define coverage and access requirements.
Nice to have
- Heatmaps or session recordings
- Existing conversion data by page
- Current paid traffic setup
What's included
- Where the funnel drops off
- Which pages are losing conversions
- What to fix and test first
Your catalog is built for human browsing, not AI agents. After this, your product data will be structured so AI shopping tools can find, parse, and recommend your products. Scope defined in a consultation.
Nice to have
- Existing schema markup
- Current feed structure
- Policy pages (shipping, returns, privacy)
What's included
- Products visible to AI agents
- Data structured for recommendations
- Feed attributes enriched
Running an e-commerce store? These diagnostics are scoped specifically for product businesses.
E-commerce business?
All eight audits mapped to the specific problems e-commerce brands run into — from product feeds to contribution margin.
Clarifying common questions.
You may purchase multiple audits. For bundled or custom scope engagements, book a consultation to define the structure.
Start where the problem is clearest. If margins are not moving, start with the economic model audit. If campaigns are running but results are inconsistent, start with the performance system audit. If messaging feels off or leads are low quality, start with market and customer intelligence. If you are unsure, the contact form can help clarify the right entry point.
Each audit delivers a structured written report: findings, identified constraints, and a prioritised fix order. A 30-minute walkthrough call is included to go through the results and answer questions.
Ongoing support is available through advisory, automation, or paid media management engagements. A consultation can clarify the appropriate structure.
Yes. A full NDA is signed before any financial or business data is shared. Your information is never used outside the scope of the engagement.
Audits surface the problem. Without a fix, it keeps costing you.
Every month the real problem stays unaddressed, it compounds. If the audit finds something worth fixing, the next step is built around what it actually is, not a generic retainer.