Adela Mincea
Your competitors are winning comparisons you don't know are happening.
Find out exactly where they're weak, what they're not saying, and how to position against them. Structured messaging analysis with an ads brief ready to use. Delivered in 5–7 days.
↓ See what's includedWhat is competitor intelligence?
Competitor intelligence is a structured analysis of how your competitors position themselves, what they claim, what they emphasise, and what they deliberately avoid saying. It maps messaging gaps across website copy, ads, and brand positioning to identify where market positions are unoccupied and where your differentiation can be made defensible. The output is a clear brief ready to use in ads and landing pages.
They have the same product. They're getting more customers.
What business owners say when competitors are winning on messaging, not on product.
Buyers compare before they buy. Most businesses don't prepare for that.
Competitive positioning isn't about knowing what your competitors say. It's about understanding where the market is crowded with sameness, and where a clear, defensible position is available. That's a structured analysis, not a gut feeling.
Comparisons are happening without you.
Buyers research. They look at you and your competitors side by side. If your messaging doesn't address the comparison directly, if it doesn't give buyers a clear reason to choose you, they default to whoever is cheapest or most familiar.
Copying what works for competitors is a losing strategy.
If your messaging looks like everyone else's, buyers have no way to differentiate you. They go to whoever they've heard of first or whoever bids highest in the auction. Differentiation is a commercial advantage, not a marketing preference.
The gap is usually in what competitors don't say.
Most competitive analysis focuses on what competitors claim. The actionable intelligence is in what they avoid, the objections they don't address, the segments they ignore, the weaknesses they work around. That's where the position lives.
Right fit. Wrong fit.
This is for you if
- ✓You have 2–5 identifiable competitors in your market
- ✓You're losing deals or traffic to competitors without understanding why
- ✓You're launching, relaunching, or entering a new market
- ✓Your current messaging feels generic or undifferentiated
- ✓You want competitive intelligence before building a new campaign
Not for you if
- ✕No clearly identified competitors yet
- ✕Looking for ongoing market monitoring, this is a one-time analysis
- ✕Need pricing or financial intelligence, this covers messaging and positioning only
- ✕Want someone to execute the campaigns, not just build the brief
Not a spreadsheet of competitor features.
vs. doing it yourself
Most in-house competitive analysis stops at "what do they offer and what do they charge." The positioning gaps, what they avoid, what they can't credibly claim, where they're structurally weak, require a systematic framework to find.
vs. generic market research
Market research reports describe the landscape. This analysis finds the specific moves you can make, the claims you can own, the language your competitors have left on the table, and the ads brief to execute against it immediately.
vs. copying competitor ads
Following competitors into the same position makes you more interchangeable, not less. This analysis is specifically designed to find where you should diverge, where the unoccupied position exists and what it takes to own it.
Six deliverables. One clear positioning move.
Structured messaging analysis of up to 5 competitors. Every gap identified, every differentiation opportunity grounded in what buyers care about and what competitors leave unclaimed.
Delivered in 5–7 business days. If the analysis doesn't identify at least 3 actionable positioning opportunities, full refund.
Competitor Intelligence
You go from generic messaging to a clear position, what to claim, what to avoid, and a campaign brief ready to hand to your team.
What a finding looks like
All 4 competitors analyzed lead with quality and expertise in their messaging. None make a specific claim about turnaround time or response speed. Customer reviews across the category consistently mention slow delivery and poor communication as the primary frustration. Speed is the unoccupied claim.
Recommendation
Build messaging around a specific delivery guarantee, a number, not a vague claim. "Delivered in 5 business days" is defensible and uncontested in this market. Lead with it in ads, hero sections, and sales conversations.
Example from a real analysis. Details anonymized.
What each competitor says, how they say it, and what they consistently avoid saying. Up to 5 competitors analyzed across website, ads, and positioning.
You work directly with me. Not a team, not a junior.
Adela Mincea
Marketing Economist
I work with businesses that are competing on merit but losing on positioning. 13+ years reading markets, messaging, and the gaps between what companies say and what buyers actually hear.
- Economics background, positioning analyzed through commercial value creation, not marketing preference
- 13+ years running campaigns across competitive markets in Europe, Asia, and North America
- Competitive analysis across B2B, e-commerce, and services verticals
- Messaging strategy for paid and organic channels
- Market entry and relaunch positioning work
- Competitive positioning and messaging gaps
- Differentiation strategy and claim architecture
- Campaign brief development from competitive intelligence
- Marketing economics and acquisition strategy
Simple process. Clear output. No back-and-forth.
You share your details
Your website URL and your competitors' URLs or names. Context on what's prompted this is helpful but not required.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
Structured competitive analysis
Systematic review of competitor messaging, positioning, and gaps. Every finding verified against actual market data.
You get the report
Positioning gap map, differentiation opportunities, and ads brief in 5–7 business days.
You share your details
Your website URL and your competitors' URLs or names. Context on what's prompted this is helpful but not required.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
Structured competitive analysis
Systematic review of competitor messaging, positioning, and gaps. Every finding verified against actual market data.
You get the report
Positioning gap map, differentiation opportunities, and ads brief in 5–7 business days.
Choose the depth of analysis you need.
Lite
Full competitive analysis delivered as a report with positioning gap map and ads brief.
- ✓Up to 5 competitors analyzed
- ✓Competitor messaging analysis
- ✓Positioning gap map
- ✓What competitors are not saying
- ✓Differentiation opportunities
- ✓Ads brief ready to use
- ✓Delivered in 5–7 business days
Standard
The analysis plus a 45-minute session to work through findings and build the positioning move.
- ✓Everything in Lite
- ✓Messaging recommendations
- ✓45-minute walkthrough session
- ✓Live Q&A on findings
- ✓Positioning statement draft
- ✓Recording of the session
Full
The analysis plus full messaging rewrite for your homepage, ads, and key sales touchpoints.
- ✓Everything in Standard
- ✓Homepage headline and subheadline rewrite
- ✓Ad copy rewrite (up to 3 campaigns)
- ✓Landing page messaging alignment
- ✓30-day follow-up check
All prices in USD. One-time payment. No retainer, no surprises.
Common questions.
Up to 5 competitors per analysis. If you have more than 5, I'll work with you to identify which are most relevant to prioritize.
Website (homepage and key product/service pages), active paid ads (where visible via Google Ads Transparency and Meta Ad Library), and any public positioning materials. I focus on messaging and positioning, not financial or operational intelligence.
Submit what you know, your website and 1–2 names you're aware of. I'll identify additional relevant competitors as part of the analysis scope.
Analysis is run at the time of the engagement. Competitor messaging changes, the analysis reflects what's live at the point I conduct it, not a historical snapshot.
If the analysis doesn't identify at least 3 actionable positioning opportunities, full refund.
Your competitors have gaps. Find out where they are before they close them.
Share your details below. I'll review and send a payment link within 24 hours.
Your details
Not ready to buy yet? Get the monthly newsletter instead →