Adela Mincea
Clicks aren't converting. Let's find out why.
Find out exactly where your page is losing the conversion - before you spend another dollar on traffic. Scored evaluation, prioritized fixes, delivered in 3–5 days.
↓ See what's includedWhat is a landing page audit?
A landing page audit is a structured evaluation of a single web page to identify exactly where visitors drop off before converting. It reviews message clarity, offer positioning, friction points, trust signals, and call-to-action effectiveness, then scores each category and delivers a prioritised fix list. The output is a concrete action plan, not a general review.
The traffic is there. The conversions aren't.
Sound bites from teams who needed clarity on why the page underperforms.
You're paying for every click that leaves.
Something on the page is breaking the sale, and you can't see it from inside. A headline that doesn't match the ad. A form that asks too much. A CTA that doesn't say the right thing at the right moment. One of these is probably costing you 20–40% of your conversions right now.
You're paying for every click that doesn't convert.
Most traffic that leaves a landing page never comes back. Every visitor who clicks away is budget you've already spent, with nothing to show for it.
The problem isn't the ads.
Targeting and copy can be right and the page can still kill the sale. Friction, message mismatch, and missing trust signals sit outside what your campaigns can fix.
You can't see it from inside.
When you built the page, you knew what you meant. Your visitors don't. A structured audit finds what you've stopped seeing, and tells you what to fix first.
Right fit. Wrong fit.
This is for you if
- ✓You're running paid traffic to a landing page
- ✓Traffic is coming in but conversions aren't following
- ✓You've tweaked the page and nothing moved
- ✓You want to know what to fix before spending more on traffic
- ✓You need an outside view, not another opinion from inside the team
Not for you if
- ✕No traffic yet, come back when you're running paid media
- ✕Looking for someone to rewrite the page, not audit it
- ✕Need a full redesign or brand refresh
- ✕Want general marketing advice, not a conversion-focused review
Not a template. Not a generic audit.
vs. doing it yourself
You're too close to the page. A structured audit with a scoring framework surfaces blind spots and prioritises what actually moves the needle. Not what feels right.
vs. generic tools or heatmaps
Heatmaps show where people click. They don't tell you why or what to change. This audit explains friction, clarity gaps, and message match with a conversion lens and a clear fix list.
vs. your agency
Your agency is optimising bids and managing campaigns. Telling you the landing page is the problem creates an awkward conversation outside their scope, so it doesn't happen. This audit fills that gap. Independent review, fixed price, delivered in 3–5 days.
One report. Every conversion problem, exposed.
A structured review across five scored categories. Every finding prioritised by conversion impact. Not a generic checklist.
Landing page audit
One report with everything you need: score, fixes, friction analysis, screenshots, blueprint, handoff, and a walkthrough call.
What a finding looks like
The primary CTA appears once, at the bottom of the page. By the time a visitor reaches it, most have already decided to leave. On mobile, it's not visible until after 4 scrolls.
Fix
Add a second CTA above the fold. Move the bottom CTA above the last objection block, not after it.
Example from a real audit. Page details anonymized.
One number, five categories. A–F grade and weighted breakdown.
If we don't surface at least 3 structural issues worth fixing, full refund.
Simple process. Clear output. No back-and-forth.
You submit
URL, conversion goal, and any traffic context. Two minutes.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
I audit
Full structured review. No templates, no delegation.
You get the report
Scored report by email in 3–5 business days.
You submit
URL, conversion goal, and any traffic context. Two minutes.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
I audit
Full structured review. No templates, no delegation.
You get the report
Scored report by email in 3–5 business days.
You work directly with me. Not a team, not a junior.
Adela Mincea
Marketing Economist
I work with businesses that spend on ads but don't get the returns they expect.
- 13+ years in commercial and performance strategy
- Dubai, London, Hong Kong - across 15 markets
- Commercial audits and AI-supported analysis
- Landing page and conversion diagnostics
- Performance strategy and commercial audits
- Marketing economics and capital allocation
Pick the level of support you need.
Report
The full audit delivered as a scored PDF. You read it, you act on it.
- ✓Scored evaluation across 5 categories
- ✓Prioritized fix list
- ✓Friction analysis
- ✓Annotated screenshots
- ✓Page blueprint
- ✓Delivered in 3–5 business days
Report + Walkthrough
The audit plus a 30-minute call to go through findings together and prioritize your next move.
- ✓Everything in Report
- ✓30-minute walkthrough call
- ✓Live Q&A on findings
- ✓Prioritized action plan
- ✓Recording of the call
Report + Fix
The audit plus hands-on implementation of the top 3 conversion fixes identified.
- ✓Everything in Report + Walkthrough
- ✓Implementation of top 3 fixes
- ✓Copy rewrites where needed
- ✓Before/after documentation
- ✓Follow-up check after 30 days
All prices in USD. One-time payment. No retainer, no surprises.
Common questions.
Just your landing page URL and the action you want visitors to take (purchase, book a call, submit a form). If you have ad copy running to the page, share that too, it helps with message match analysis. That's it.
No. The audit is based on your public-facing landing page. No account access required.
This product covers one URL. If you need multiple pages audited, contact me and I'll put together a custom scope.
You receive a scored evaluation report, typically PDF or shared doc. Includes prioritized fixes, friction analysis, annotated screenshots, and a page blueprint.
It depends on the package. The Report + Walkthrough ($497) includes a 30-minute call where we go through the findings together and you can ask questions directly. The Report only ($299) is delivered as a PDF - no call included.
After the audit, ongoing support is available through advisory or paid media management. We can discuss this on a consultation call.
If the audit doesn't surface at least 3 structural issues worth fixing, full refund. If you go through the report and can't identify clear next steps, tell me, I'll revise the findings until the output is actionable.
Your page already has the traffic. Find out what's stopping the conversion.
Fill in the form below. I'll review your page and send a payment link within 24 hours.
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