Adela MinceaScore
One number, five categories. A–F grade and weighted breakdown.
Landing Page Audit
Conversion-focused review of one landing environment
Identify structural friction, clarity gaps, and quick wins so the page supports your commercial goals.
By Proposal
Scope and price on request.
↓ See what's includedTHE PROBLEM
Traffic is cheap. Conversions are not.
Three ways your landing page is costing you money.
You're paying twice for every non-conversion
Once for the click, once in lost revenue. Your headline alone could be costing you 307% in conversions.
Copyblogger
Most pages I audit convert below 2% — industry median is 6.6%
The gap is real. Adding reviews alone can lift conversions 270%.
Spiegel Research
The problem isn't everywhere — it's in 2–3 specific places
Targeted fixes work — reducing form fields from 11 to 4 drove 120% lift.
Unbounce
6.6%
Industry median
<2%
Most pages I audit have less than 2%
Good news
The gap is fixable, if you know where to look.
WHAT YOU GET
One report. Every conversion problem, exposed.
8 years of paid media expertise, supported by AI analysis. Not a generic checklist — a scored evaluation of your specific page.
Priority Fixes
Ranked by impact. The changes that move the needle — no long checklist.
Friction Analysis
Where your page creates resistance: visual, cognitive, emotional, technical.
Screenshots
Annotated screenshots. Exact spots to fix, not vague advice.
Page Blueprint
Recommended structure with wireframe and section-by-section guidance.
Handoff
Build order, specs, assets. Ready for a dev or for you.
Walkthrough
On demandWe go through the report together. You ask questions, I explain the findings.
THE FIVE CATEGORIES
Every conversion problem comes from one of five places.
The audit scores your page on all five and gives you criteria, scores, and concrete recommendations.
Message & Value Clarity
Headline match, value prop clarity.
Trust & Social Proof
Reviews, testimonials, credibility signals.
CTA & Forms
Obvious next step; form friction.
Technical Performance
Core Web Vitals, LCP, mobile load.
Visual Design & UX
Hierarchy, whitespace, mobile layout.
THE PROCESS
Simple process. Clear output. No back-and-forth.
01
You Request
02
I Scope
03
I Audit
04
You Get the Report
01
You Request
02
I Scope
03
I Audit
04
You Get the Report
→ PDF and video walkthrough available on request.
IS THIS FOR YOU?
Is this the right next step for you?
| This isn't for you if: | This audit is for you if: |
|---|---|
| Your page is still in draft — launch it first, then audit | You're running paid ads (Google, Meta, LinkedIn) and your page isn't converting |
| You're not running paid traffic to this page yet | You're spending $2k+ per month but haven't had your landing page audited before |
| You want someone to redesign or rewrite the page for you (this is a diagnosis, not implementation) | Your page gets traffic but your conversion rate is under 5% |
| You're looking for SEO optimisation — this is a paid traffic and conversion audit | You want a clear, prioritised fix list — not a vague "improve your UX" report |
| You don't have a clear conversion goal (e.g. purchase, demo, lead) to optimise for | You're in e-commerce or B2B SaaS with a specific conversion goal (purchase, demo, lead) |
FREQUENTLY ASKED QUESTIONS
What do I need to provide?
Just your landing page URL and the action you want visitors to take (purchase, book a call, submit a form). If you have ad copy running to the page, share that too — it helps with message match analysis. That's it.
Do you need access to my Google Ads or Analytics account?
No. The audit is based on your public-facing landing page. No account access required.
What if I have multiple landing pages?
This product covers one URL. If you need multiple pages audited, contact me — I'll put together a custom scope.
How is this delivered?
You receive a scored evaluation report — typically in a format that works for your team (e.g. PDF or shared doc). Includes prioritized fixes, friction analysis, and recommendations.
Is there a call included?
A walkthrough call can be included to go through the findings together. Scope and format are confirmed when you request the diagnostic.
What if I want help implementing the fixes?
After the audit, ongoing support is available through advisory or paid media management. We can discuss this on a discovery call.
Do you offer refunds?
Refund terms are outlined where you pay. If you're unhappy with the output, I'll work with you to address it.
GET STARTED
Ready to clarify what's holding the page back?
Request a landing page audit and get a structured review tailored to your conversion goals.
Not satisfied? I'll revise it.
Or schedule a discovery callScope and price are confirmed after you get in touch.