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Adela Mincea
Insights

Marketing is Capital Allocation

Why scale without structure destroys return.

The point

If the economics cannot absorb volatility, more spend is not growth. It is exposure.

The basic test

Contribution margin minus acquisition cost must leave room for operational variability.

CM minus CAC leaves buffer
When buffer shrinks, more spend is exposure—not growth.
About the author

I help growing businesses make marketing profitable before making it bigger. I validate margins, acquisition economics and pricing power first. Then I deploy paid media and AI to scale.

Adela Mincea

Marketing Economist

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