Adela Mincea
The dashboard looks fine. Find out what's actually happening.
A structural review of your acquisition model, what each customer costs, which channels are profitable, and whether the economics hold when you scale. Delivered in 5–7 days.
↓ See what's includedWhat is a digital economic review?
A digital economic review is a structural analysis of your acquisition model, what each customer costs to acquire by channel, which channels generate profitable customers versus which generate volume without margin, and whether the unit economics hold when marketing spend is scaled. It connects the numbers that live in ad platforms to the numbers that appear on the P&L, and identifies the structural constraints preventing profitable growth.
The marketing looks fine. The margins don't.
What business owners say when the marketing numbers and the business numbers don't agree.
Marketing metrics measure marketing activity. Not what it does to the business.
Platform reports are built to show platforms performing well. They're not built to show you what acquisition is doing to your margin, your cash flow, or your ability to scale. That's a different analysis, and it requires a different lens.
The dashboard says one thing. The P&L says another.
Platform ROAS is up. Cost-per-click is down. The business is not growing the way the metrics suggest it should be. This gap, between platform performance and commercial return, is structural. It doesn't close by optimizing campaigns.
Scaling spend doesn't scale the business the same way.
At $5k/month the economics look fine. At $20k/month they don't. Most acquisition models have a breakeven point beyond which adding spend produces diminishing returns that aren't visible until you've already committed the budget.
Blended numbers hide what's actually happening.
A blended ROAS of 4x can contain one channel at 9x and another at 1.5x. Decisions made on blended numbers optimize for the average, and gradually shift budget toward whatever the automation favors, not what produces the best commercial return.
Right fit. Wrong fit.
This is for you if
- ✓Spending $5,000+ per month across paid channels
- ✓Running two or more channels simultaneously
- ✓Revenue is growing but margin or cash flow isn't following
- ✓You're preparing to scale spend and want the economics validated first
- ✓Platform metrics and business results are telling different stories
Not for you if
- ✕Under $5k/month in total ad spend
- ✕Single channel only with limited data
- ✕Looking for campaign management or ongoing optimization
- ✕Need general financial advisory, this is acquisition economics, not accounting
Not a campaign performance report.
vs. your agency's monthly report
Agency reports show campaign performance. This review connects acquisition activity to commercial outcomes, margin, cash flow, and whether the model holds under increased spend. It's a different question and a different analysis.
vs. platform attribution
Every platform attributes conversions to itself. Google's attribution says Google drove the sale. Meta's says Meta did. This review builds a picture that isn't anchored to any platform's version of the truth.
vs. building the analysis internally
The data is in multiple platforms in multiple formats. Building a cross-channel economic view internally takes weeks and usually gets abandoned. This review delivers it in 5–7 days with a clear verdict and a roadmap.
Five dimensions. One verdict on whether the model holds.
Structured acquisition economics review covering CAC by channel, attribution quality, ROAS stability, and scaling viability. Built on commercial analysis, not platform metrics.
Delivered in 5–7 business days. If the review doesn't surface at least 3 structural findings with clear commercial implications, full refund.
Digital Economic Review
You go from making budget decisions on blended averages to knowing exactly what each channel costs, which economics support scaling, and what needs to change before you increase spend.
What a finding looks like
Blended CAC across channels: $38. Isolated by channel: Google Search $24, Google PMax $41, Meta $89. The blended number is being pulled down by Search while Meta and PMax absorb 61% of spend at economics that don't support the business's margin structure.
Implication
Scaling total spend at current channel mix increases Meta and PMax exposure proportionally. The blended CAC will worsen at scale. Budget reallocation toward Search before increasing total spend is the prerequisite.
Example from a real review. Details anonymized.
What each customer actually costs to acquire, by channel, by campaign type, by product category. Not blended averages. The number that determines whether the business can scale.
You work directly with me. Not a team, not a junior.
Adela Mincea
Marketing Economist
I work with businesses whose marketing spend isn't showing up in the commercial results it should be producing. Economics background, 13+ years in paid media, I read acquisition models the way a CFO reads a P&L.
- Economics degree, acquisition models analyzed through commercial, not just marketing, lens
- 13+ years managing multi-channel paid media budgets at scale
- Multi-channel budgets from $5k to $500k+ monthly
- Cross-platform attribution analysis across Google, Meta, and programmatic
- Commercial strategy work for businesses across Europe, Asia, and North America
- Acquisition economics and unit economics
- Cross-channel CAC and attribution analysis
- Marketing ROI and margin impact
- Scaling viability and budget allocation strategy
Simple process. Clear output. No back-and-forth.
You share account access
Read-only access to your ad platforms and any available P&L or margin data. I'll confirm what's needed when you submit.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
Economic analysis
Cross-channel review of acquisition costs, attribution quality, ROAS stability, and scaling economics. Built from your actual data.
You get the review
Scored findings with scaling verdict and roadmap in 5–7 business days.
You share account access
Read-only access to your ad platforms and any available P&L or margin data. I'll confirm what's needed when you submit.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
Economic analysis
Cross-channel review of acquisition costs, attribution quality, ROAS stability, and scaling economics. Built from your actual data.
You get the review
Scored findings with scaling verdict and roadmap in 5–7 business days.
Choose the depth of analysis you need.
Lite
The full economic review delivered as a scored report with scaling verdict.
- ✓CAC by channel analysis
- ✓Channel mix & concentration risk
- ✓Revenue attribution quality check
- ✓ROAS stability assessment
- ✓Acquisition model health score
- ✓Scaling verdict & roadmap
- ✓Delivered in 5–7 business days
Standard
The review plus a 60-minute advisory session to work through findings and budget implications.
- ✓Everything in Lite
- ✓60-minute advisory session
- ✓Budget reallocation scenario modelling
- ✓Channel prioritization framework
- ✓Recording of the session
Full
The review plus a 90-day implementation plan with monthly check-ins on economic performance.
- ✓Everything in Standard
- ✓90-day implementation roadmap
- ✓Monthly 30-min check-in calls (×3)
- ✓Budget reallocation executed with your team
- ✓Economic re-measurement after 90 days
All prices in USD. One-time payment. No retainer, no surprises.
Common questions.
Read-only access to your active ad platforms (Google Ads, Meta Ads, or others). If you have P&L data or margin information you're willing to share, that significantly improves the depth of the analysis. I'll confirm what's needed when you submit.
The review requires meaningful cross-channel data to be actionable. $5,000+ monthly across at least two channels is the practical minimum. Below that, the findings become too limited to justify the investment.
Lite and Standard are one-time reviews with a clear deliverable and verdict. The Full tier includes 90-day follow-through. For ongoing economic monitoring, we can discuss an advisory arrangement after the initial review.
Attribution audits focus on which platform gets credit for conversions. This review starts with attribution quality as one input but goes further, building a picture of what acquisition actually costs across channels and whether the model can scale commercially.
If the review doesn't surface at least 3 structural findings with clear commercial implications, full refund.
Marketing is one of your largest costs. Find out what it's actually returning.
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