Adela Mincea
Your Shopping budget is reaching the wrong buyers. Find out why.
A structured feed audit that finds exactly where your product data is misdirecting spend, and a prioritized roadmap to fix it. Delivered in 5–7 days.
↓ See what's includedWhat is product feed optimization?
Product feed optimization is the process of improving the structured data sent from an e-commerce store to Google Shopping, to ensure products appear in the right searches and reach buyers with intent to purchase. It covers title construction, attribute completeness, category taxonomy, and feed error resolution, the factors that determine which queries trigger your ads, at what cost, and with what conversion rate.
You're spending on Shopping. The wrong people are clicking.
What e-commerce teams say when Shopping spend isn't matching the returns.
The campaign is running. The feed is pointing it at the wrong buyers.
Shopping campaign performance is largely determined before a single bid is placed. The feed tells Google what your products are, who they're for, and when to show them. If that data is wrong, no amount of bid optimization fixes it.
Shopping ads spend on clicks that will never buy.
When product titles don't match buyer search language, Google shows your products for searches with no purchase intent. You pay for every click regardless of whether the person was ever going to buy.
The feed is the campaign. Most teams don't treat it that way.
Bid strategy and campaign structure get the attention. The feed, which determines which searches trigger your ads, is often set up once and not touched. The feed is doing more to determine your Shopping results than the campaigns are.
Performance Max makes a bad feed worse.
PMax automation distributes budget across channels based on what the feed tells it about your products. A weak feed gives PMax bad signal, and PMax scales it. More budget on a feed problem produces more of the same problem.
Right fit. Wrong fit.
This is for you if
- ✓Running Google Shopping or Performance Max campaigns
- ✓100+ SKUs in an active product feed
- ✓Shopping spend is inconsistent or underperforming
- ✓You have suppressed or disapproved products
- ✓You want to scale Shopping spend but want the feed sorted first
Not for you if
- ✕No active Shopping or PMax campaigns
- ✕Under 100 SKUs or no Merchant Center account
- ✕Looking for full feed management on an ongoing basis
- ✕Need a feed built from scratch, this is an optimization, not a build
Not a Merchant Center checklist.
vs. your agency reviewing the feed
Most agencies manage campaigns, not feeds. Feed optimization is a different discipline, it requires understanding search intent, product taxonomy, and how Shopping algorithms read structured data. This audit treats the feed as the primary lever.
vs. automated feed tools
Feed management tools apply rules at scale. They don't evaluate whether your titles match buyer intent, whether your taxonomy is suppressing visibility, or whether your feed structure is limiting what PMax can learn from.
vs. fixing it yourself
Most feed fixes are made by changing what's easy to change, descriptions, a few titles. The structural issues that drive most wasted spend, taxonomy, attribute completeness, intent mismatch, aren't visible without a systematic review.
Six categories. Every gap that's costing you spend.
Structured feed review covering data quality, intent match, taxonomy, suppressed products, and Shopping algorithm signals. Every finding ranked by spend impact.
Delivered in 5–7 business days. If the audit doesn't identify at least 3 structural issues worth fixing, full refund.
Product Feed Optimization
You go from not knowing why Shopping is underperforming to having a ranked fix list, what to change in the feed, in what order, and what that change does to spend efficiency.
What a finding looks like
74% of product titles lead with brand name. Buyers searching this category use material, size, and use-case as primary qualifiers, not brand. The titles are optimized for brand recognition, not search match. Consequence: appearing for branded searches that convert poorly while missing high-intent category searches.
Fix
Restructure titles to: [Material] + [Product Type] + [Key Attribute] + [Brand]. Apply to the top 40 SKUs by spend first. Estimated improvement in category search visibility: 30–40%.
Example from a real audit. Details anonymized.
How your product data is organized, titles, descriptions, attributes, and taxonomy. Scored against Google's requirements and Shopping algorithm signals.
You work directly with me. Not a team, not a junior.
Adela Mincea
Marketing Economist
I work with e-commerce businesses that run Shopping campaigns but can't see the return in the numbers. 13+ years across Dubai, London, and Hong Kong, finding the gap between what the feed signals and what the campaign is producing.
- Google Ads certified with deep Shopping and PMax specialization
- Commercial economics background, feed fixes connected to revenue impact, not just platform metrics
- Product catalogs from 100 to 50,000+ SKUs
- Shopping, PMax, and CSS campaigns across multiple markets
- Merchant Center troubleshooting and feed architecture
- Product feed structure and title optimization
- Shopping intent matching and taxonomy
- Merchant Center health and suppression recovery
- PMax feed signal and automation review
Simple process. Clear output. No back-and-forth.
You share feed access
Merchant Center read access and your current feed. I'll confirm what's needed when you submit.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
Feed review and analysis
Full audit across feed structure, intent match, taxonomy, and suppression. Every finding verified manually.
You get the report
Scored findings with prioritized fix roadmap in 5–7 business days.
You share feed access
Merchant Center read access and your current feed. I'll confirm what's needed when you submit.
Confirm scope and payment
Payment link sent within 24 hours. Work starts on confirmation.
Feed review and analysis
Full audit across feed structure, intent match, taxonomy, and suppression. Every finding verified manually.
You get the report
Scored findings with prioritized fix roadmap in 5–7 business days.
Choose the level of support you need.
Lite
The full feed audit delivered as a scored report with fix roadmap.
- ✓Feed structure audit
- ✓Title & attribute analysis
- ✓Taxonomy & category mapping
- ✓Suppressed product recovery list
- ✓Search term to product match review
- ✓Prioritized fix roadmap
- ✓Delivered in 5–7 business days
Standard
The audit plus a 30-minute walkthrough to go through findings and next steps.
- ✓Everything in Lite
- ✓30-minute walkthrough call
- ✓Live Q&A on findings
- ✓Prioritized action plan for your team
- ✓Recording of the call
Full
The audit plus hands-on implementation of the top 3 feed fixes identified.
- ✓Everything in Standard
- ✓Implementation of top 3 feed fixes
- ✓Title rewrites for top-spend SKUs
- ✓Taxonomy corrections applied
- ✓30-day follow-up check
All prices in USD. One-time payment. No retainer, no surprises.
Common questions.
Read-only access to Google Merchant Center and your product feed file (Google Sheets, XML, or direct feed URL). If you're running PMax, Google Ads read access is helpful. I'll confirm when you submit.
Google Sheets feeds, XML feeds, and feeds managed through third-party platforms (Shopify, WooCommerce, Channable, DataFeedWatch, etc.).
Yes. The audit evaluates the feed output, what Google actually receives, not how it's generated. Developer-built feeds often have structural issues that aren't visible without a content review.
100 SKUs for meaningful analysis. If you have fewer, contact me first to discuss whether a lighter scope makes sense for your catalog size.
If the audit doesn't identify at least 3 structural issues worth fixing, full refund.
Your feed is deciding where your Shopping budget goes. Let's find out what it's deciding.
Share your feed details below. I'll review and send a payment link within 24 hours.
Your details
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