Adela Mincea
Stop guessing where the money is going.
Eight diagnostics covering every layer where e-commerce growth breaks down. Find the real constraint before you spend another month scaling the wrong thing.
▶ Fix the page and the feed before increasing spend.
Sound familiar?
Common situations from e-commerce brands spending on paid media.
You're not building a business. You're bankrolling one.
The dashboard is designed to make things look fine. ROAS holds. Spend is stable. Orders are coming in. Meanwhile the margin is eroding, the wrong buyers are clicking, and your competitors are being recommended by AI tools you didn't know existed. None of it triggers an alert.
They found the store. They didn't buy.
70% of shoppers who add to cart never complete the order. That gap lives on the product page, in the checkout flow, in the trust signals that aren't there.
Wrong searches. Right budget spent.
Your product titles decide who Shopping and PMax show your ads to, not your bids. If the feed is off, you're paying for clicks from people who were never going to buy.
Orders up. Profit not following.
Returns, fulfilment costs, platform fees, and refunds compound into something ROAS doesn't show. Most stores find out at the end of the quarter, after they've already scaled the loss.
Right fit. Wrong fit.
This is for you if
- ✓You're running paid Shopping, PMax, or Meta for e-commerce
- ✓Traffic is coming in but conversions or margin aren't following
- ✓You're scaling spend and want to fix the leaks first
- ✓ROAS looks fine but the business doesn't feel profitable
- ✓Competitors show in AI results and Shopping, you don't
Not for you if
- ✕You're not running any paid media yet
- ✕Under 50 orders a month, not enough data to diagnose
- ✕Looking for someone to manage campaigns, not audit them
- ✕Want a one-size-fits-all fix without a structured review
Eight audits. Each one solves a specific e-commerce problem.
Each diagnostic targets a specific constraint. Pick the one that matches where things are breaking down.
Landing Page Audit
Traffic is coming. Sales aren't. Find out exactly what's stopping the conversion.
- ✓Where conversions are lost
- ✓What's creating friction
- ✓What to fix first
Product Feed Optimization
Your Shopping ads are reaching the wrong people. Fix the mismatch and start paying for clicks that actually buy.
- ✓Which products reach the wrong buyers
- ✓What to rewrite and why
- ✓Suppressed products recovered
AI-Ready Catalog Audit
AI tools are sending buyers to your competitors. Find out exactly why - and stop it.
- ✓Why AI platforms can't find you
- ✓What's broken and where
- ✓What to fix first
Google Ads Account Audit
Spend is going up. Results aren't. Find out where the budget is going and what to fix first.
- ✓Where budget is wasted
- ✓What's costing without converting
- ✓What to fix first
Digital Economic Review
The dashboard looks fine. The bank account tells a different story. Find out what each sale is actually costing you.
- ✓What each customer actually costs you
- ✓Which channels are profitable
- ✓Whether the model can scale
Agentic Storefront Optimization
Your store is invisible to AI shopping agents. Get found, get recommended, get the sale.
- ✓Products visible to AI agents
- ✓Data structured for recommendations
- ✓Feed attributes enriched
Customer Feedback Analysis
Your customers have already told you what's wrong. Find the pattern before it costs you another quarter.
- ✓Sentiment breakdown by theme
- ✓What's driving satisfaction and friction
- ✓Strategic recommendations
Voice of Customer
You're writing in your language. Your customers use different words. Find out what they actually say - and use it.
- ✓The words your buyers actually use
- ✓What stops them from buying
- ✓Where to use it
Competitor Intelligence
Your competitors are winning comparisons you don't know are happening. Find out how - and flip it.
- ✓Where competitors are weak
- ✓How to position against them
- ✓Ads brief ready to run
Simple. Fixed price. No ongoing commitment.
Pick the audit
Choose the diagnostic that matches your current constraint. Start with the landing page if you're unsure.
Submit your details
URL, conversion goal, and any relevant context. Most submissions take under 5 minutes.
Receive your report
Scored report with prioritized findings delivered in 3–7 business days. Fixed price, no retainer.
Know what to fix first
Every report includes a prioritized action list. Implement it yourself or bring me in to help.
Pick the audit
Choose the diagnostic that matches your current constraint. Start with the landing page if you're unsure.
Submit your details
URL, conversion goal, and any relevant context. Most submissions take under 5 minutes.
Receive your report
Scored report with prioritized findings delivered in 3–7 business days. Fixed price, no retainer.
Know what to fix first
Every report includes a prioritized action list. Implement it yourself or bring me in to help.
Before you start.
If you're running paid traffic to a landing page, start with the Landing Page Audit. It's the fastest way to identify conversion blockers and the lowest-friction entry point. If your Shopping campaigns are underperforming, the Product Feed Optimization is often higher leverage.
For the Landing Page Audit, no. It's based on your public-facing page. For the Google Ads Audit and Digital Economic Review, read-only account access is required. I'll confirm what's needed when you submit.
Yes. Many clients start with the Landing Page Audit and add the Product Feed or Google Ads Audit after seeing the first report. Reach out and I'll scope a combined package.
Your agency is focused on running campaigns, not auditing the infrastructure around them. Landing page conversion, feed quality, unit economics, and AI shopping visibility sit outside most agencies' scope. These audits fill that gap.
You receive the report and act on it yourself, or we discuss implementation. Some clients hire me for ongoing paid media management. Others use the audit as a standalone deliverable. No commitment either way.
You already know something isn't working. Find out exactly what.
Start with the Landing Page Audit, the fastest way to identify what's blocking conversions. Fixed price, delivered in 3–5 days.